Today
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Inception
We want to make products that become verbs. We want to make services that are the first things you reach out to in times of need. We want ideas and thoughts to spark. Our aim is to significantly reduce the threshold to use or think about something that's new. We aim to make the new, reach a point of invisibility in people's daily lives — something that you're so used to that you actively don't think about using it. Invisibility stems from research-driven design. We dive deep into people’s lives, understand what makes up their every day and what more could be done to improve the gaps in the tapestry.
Meet the mice.
We are a multidisciplinary team in the pursuit of understanding human behaviour in order to drive meaningful change.
01
WE ARE CURIOUS
We unearth the invisibles in the everyday.
02
WE ARE THOROUGH
We like to get our hands dirty. We derive our insights on facts.
03
WE ARE AGILE
We are iterative and thrive on feedback.
04
WE DIG THE DETAILS
We love to blow minds.
05
WE ARE PROACTIVE
We cannot sit still.
06
WE VALUE RELATIONSHIPS
Together we can create meaningful impact.
07
WE ARE TRANSPARENT
We believe that best work happens when we are truly ourselves and can speak openly to each other.
08
WE LOVE TO EXPERIMENT
We love to explore new spaces, meet new people, try new things, create newer experiences, and challenge ourselves time and again.
09
OUR TEAM IS WHO WE ARE
The elitest of the lot.
Principals
Nishita Gill
Our Founder and Principal for Product.
She has an undying thirst for making products a new verb in your everyday vocabulary. Ask her about market fits, product marketing, positioning & research.
Iti Seth
Principal, Research and Business
Bringing in her ears and years, Iti is always thinking of ways to look through the obvious and sculpt methods that will do it right while creating a resonance at scale.
Megha Chawdhry
Principal, Strategy and Growth
Ask her about deployments at scale - how to pilot and run at scale. She can find the one little Jenga block that would topple everything down! Always a step ahead, prepares you for any adversities!
Core
Pooja Bulbule
Pooja steers narratives across media and ecosystems with her uncanny ability to find beauty in the smallest of things. Her sense of balance in life and visual design can render everyday life into an art piece that draws you in, the more you look at it.
Andrea Douillard
With an almost lyrical ability to traverse from research to its manifestations and her understanding of trans-cultural design, Andrea is able to unearth and rebuild underlying layers in our work — like an onion peel crafted to perfection.
Vasudha Sarin
Seeking a sense of play in how she navigates both research and design. She can get you talking easily — be it casual banter or deep nuanced conversations. She has a fervour to be on field but even off it she has an inherent knack for organising chaos for her co-workers.
Harsh Chandra
With superpower capacity to listen and to get people to talk, Harsh can ease you into a difficult conversation. His ability to think in layers carves out the invisible behind the obvious and the apparent, enabling the interventions to find their links in the ecosystem.