Enabling easy access to finance through Disseminated Digital System in India

The aspirations of Indian middle class have grown with the Indian economy. Lifestyles have changed and the Indian consumer is looking for convenient ways to finance the products that fit them. This is evidenced through search trends of people searching for specific loans for specific products.

Secondly, based on CIBIL scores, spending capacity and previously bought products, we identified spending capacities of professionals from certain industries had become higher with a higher affinity to look for easy financing options. Finally, People have come to expect information upfront, and have an affinity to pick their financing options when personalised offers were shown.

Our strategy was to learn and understand customer needs, intent and provide a guided journey for a memorable experience. We wanted to instil trust and confidence by empowering users with control and choice. Larger offerings like the Personal Loan were expanded into smaller relatable products like loan for electronics, and loans for home improvement and loans for holidays etc. Products for professionals in low risk professions like engineering and medicine had a separate section. Information was restructured and simplified to connect with customers better.

The Bajaj Finserv portal focuses on customer intent and choice. How do we visualise choice? How do we guide users and encourage them to make informed decisions? We imagined the interface as a modular “Cockpit” of panels containing controls and information, that allowed users to choose what information they want to engage. We designed a comprehensive precise search function for those who came in with specific intent.