Project —
disquieting situation. It takes a while for them to fully grasp & understand their condition especially its impact on the quality of life. This is the point where patients generally start exploring generic pain medications. However, as the condition causes progressive deformity of bones and joints, an early intervention during the onset of the illness is a must for the patients to minimize its effects.
Client
Undisclosed
Year
2016
What was asked
To develop intervention models through understanding the patient’s ecosystem and their state at each stage of their condition.
What we found
We derived patient profiles based on the socio-cultural factors that shaped the patients’ decisions through different stages of their treatment. The emerging engagement models for these profiles were not just unique but highly contrasting.
What was delivered
Proposed intervention models for each type of patient profile along with an in-depth synthesis of patient journey patterns.
Its not just the patient but the ‘x’ support that needs to be convinced of the treatment towards Rheumatoid Arthritis. Conversely, the emergence of the support in a patients life also roughly indicates the willingness to treatment, to identify with the condition as something beyond the ordinary.
