When we think of the things we use on an everyday, may it be a product or a service, "usually the more discrete type, and mostly, though not inevitably, anonymously designed, outperform their counterparts with ease when it comes to long-term everyday use.” ^q1 How then, do we create these new normals that seamlessly become the diurnal invisibles in people's lives?

We Function

By way of analyzing human behaviour, we drive revolutions that are simply invisible.

As treemice we are observent, adaptive, we think on our feet, with on-the-go strategies, and we innovate to exist. We have the ability to ingeniously navigate the intricacies of the human world. As tiny little sentries we are keen observers of the everyday. We derive our insights on these observations. Observations that are critical to driving big change.