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Founder's Note

Uncovering the invisibles to drive mass adoption

2015

Nishita Gill
Founder, Treemouse

What we interact with everyday shapes the way we think and act, often without us even realizing it. Over time, we form habits around what’s available to us, and these habits become an integral part of our lives. The idea behind Treemouse is to study the subtle and not so subtle nuances of human behavior and apply that understanding to create services that truly make a difference, especially in places where access is limited. During one of our projects, I heard a woman say, "I have an identity now. I am no longer only someone's wife, someone's mother, someone's daughter. People come to me because I have information they need." This powerful moment reminded me of the deep impact that access to services can have, and how it can empower individuals to step into roles they never thought possible. By providing essential services to those who need it most, we can help close gaps and create opportunities for people to improve their lives. It’s about transforming habits, breaking barriers, and ensuring that everyone, no matter their background, has access to the resources they need to survive and thrive.

Meet the mice.

We are a multidisciplinary team in the pursuit of understanding human behaviour in order to drive meaningful change.

01

WE ARE CURIOUS

We unearth the invisibles in the everyday.

02

WE ARE THOROUGH

We like to get our hands dirty. We derive our insights on facts.

03

WE ARE AGILE

We are iterative and thrive on feedback.

04

WE DIG THE DETAILS

We love to blow minds.

05

WE ARE PROACTIVE

We cannot sit still.

06

WE VALUE RELATIONSHIPS

Together we can create meaningful impact.

07

WE ARE TRANSPARENT

We believe that best work happens when we are truly ourselves and can speak openly to each other.

08

WE LOVE TO EXPERIMENT

We love to explore new spaces, meet new people, try new things, create newer experiences, and challenge ourselves time and again.

09

OUR TEAM IS WHO WE ARE

The elitest of the lot.

Core

Iti Seth

Iti Seth

Partner, Treemouse

She drives a deep understanding of human behavior and systems thinking, working across sectors like social impact, public services, healthcare and ed-tech. With 18 patents, and bringing in her 20+ years of experience, she has steered key partnerships and has been an advisor to organisations like Aadhaar, WHO and on boards of non-profits.

Ashish Chawla

Ashish Chawla

Partner, Treemouse

Ashish, former CFO of Goibibo and ex-KPMG, is an experienced multi-disciplinary leader with 20+ years of demonstrated history in business strategy, content strategy, content design, fundraising and behavior change. At Treemouse, he steers corporate strategy and growth and is passionate about designing creative solutions for user-led challenges.

Tejal Mahashabde

Tejal Mahashabde

Associate Partner, Treemouse

Tejal brings over a decade of experience in the social impact sector, driven by deep understanding of user behaviour in low-resource environments. With a Master’s in Economics from the University of York, she focuses on applying the principles of behavioral science and system-first thinking to digital health, e-governance, capacity building, and the larger domain of tech for social impact.

Consultants

Come H.O.M.E.

H.O.M.E. or the Hermetic Observatory For Multimedia Experiments, is our lovely studio! Be productive, zone out or just pick a book and do some reading. There’s always tea, coffee and ideas brewing. Drop by, we’re always open to conversations and possibilities!

Awards

It’s lovely to be recognised.