Today
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Today
=Recent events and updates.
Launch of our framework to build inclusive products for Bharat
India’s digital revolution is growing, but millions still struggle to access basic digital services. MAARG is our framework to ensure digital public goods are inclusive, easy to use by all, especially by the people who feel overlooked or underserved in accessing India’s digital public infrastructure. Based on our insights from years of experience in building human centric digital design for Bharat, we compiled MAARG for organisations to refer to while building products and services for Bharat. MAARG focuses on five key areas : multidimensional inclusion, assured trust, easy usability, responsive adaptation, grassroots collaboration. It was launched in 2024 during the Code4GovTech conference.
Event Partner : Code4GovTech
🡒Launch of our report on India’s potential in XR
This report, a collaboration between Treemouse and Blume Ventures, offers a multi-stakeholder perspective on the rapidly expanding XR ecosystem in India and its potential for global leadership. XR is poised to contribute $1.35 trillion to global GDP by 2030. Enterprises are already realizing substantial value, and consumer adoption is on the horizon. India has the potential to lead the global value chain with rapid ecosystem alignment. This report is an outcome of the rich conversations we have had with Indian XR startups, government functionaries, funders, academic institutions, system integrators, incubators, accelerators, and skilling partners. We believe this report will foster discussion among policymakers, enablers, and XR enthusiasts and practitioners; and offer a landscape overview on the XR trends in India.
Event Partner : Meta India
🡒Facilitating workshop on AI trends in development
Treemouse led a workshop with the Mentor Together team to explore ways to improve adoption and engagement with their digital mentorship platform. The session combined insights on AI trends in the social sector with a behavioral framework to understand user motivations. We leveraged our research on platform analysis and interviews with mentors and mentees to identify bottlenecks in the program and brainstorm solutions. The solutions were tested in field research across three states. This collaborative process ensured that platform improvements were based on real user needs while fostering innovative thinking around mentor-mentee engagement and program completion.
Event Partners : Mentor Together
Speaker at Tribes 24 conference
Tejal was invited to share her experience at Tribes, a cross-disciplinary conference that explored the intersection of behavioral science and innovation in health, technology, and finance. She spoke about Treemouse’s work in leveraging behavioral science to develop tech-driven solutions within government and resource-constrained settings.
Building user-centric Digital Public Assets
In a country as diverse as India, where digital literacy, infrastructure, and accessibility vary widely, user-centric design is not just a best practice—it’s the foundation of building a system that works for All. Digital public assets hold the promise of enabling participation at scale, but only if they are designed with people and their ecosystem in mind. Iti was part of a panel at DPG Dialogues, sharing how Treemouse approaches user-centricity in digital public assets and how this creates value by delivering on 3 key pillars - Reduces Friction, Makes services Responsive and Enables Empowerment, driving sustained impact.
Event Partners : Code 4 Govtech, Samagra, DPG Dialogues
🡒Speculative Friction
With the current expanse of Gen AI, there is a critical need to use foresight and story-telling methods to interrogate the future opportunities and harms of Generative AI in critical social sectors in India. Iti was invited to a workshop on ‘Speculative Friction: Unintended Impacts of Generative AI in India’, organised by Digital Futures Lab with support from Rohini Nilekani Philanthropies. It brought together 12 experts from across India to deliberate on unintended consequences of Gen AI use on communities in low-resource settings over a 2 day interactive workshop. Her insights into a system-first lens of mapping impact helped shape multi-media narratives that the DFL team would put together to move stakeholders towards action by raising awareness, encouraging dialogue, and promoting responsible AI practices.
Event Partners : DFL, Goa
